# Next Biz Thing #409 ssehada.com

Page: https://stenobird.com/podcast/next-biz-thing-unveiling-tomorrow-s-business-6794632/next-biz-thing-409-ssehada-com
Text version: https://stenobird.com/podcast/next-biz-thing-unveiling-tomorrow-s-business-6794632/next-biz-thing-409-ssehada-com.md
Podcast: [Next Biz Thing: Unveiling Tomorrow's Business](https://stenobird.com/podcast/next-biz-thing-unveiling-tomorrow-s-business-6794632)
Published: 2026-08-25T16:10:04+00:00
Episode link: https://share.transistor.fm/s/ff104210
Audio file: https://media.transistor.fm/ff104210/8729a397.mp3
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JSON: https://stenobird.com/v1/public/podcasts/next-biz-thing-unveiling-tomorrow-s-business-6794632/episodes/next-biz-thing-409-ssehada-com
Duration seconds: 643

## Resource

SSEHADA https://ssehada.com This episode visits SSEHADA, the Seoul based platform operated by AbleCity that brings saju, the thousand year old East Asian four pillars tradition, onto modern software. Markus digs into the engineering behind it: true solar time calculated to the minute from the latitude and longitude of a birthplace, a proprietary algorithm built by ten masters working with data engineers, and a free tool suite that has drawn over 194,000 users. A story about what happens when technology respects a craft instead of flattening it. Every culture has a way of asking the same question. Who am I, and what am I like? Some people reach for personality tests. Some reach for their star sign. And across East Asia, for something close to a thousand years, people have reached for saju, a reading built from the exact moment of a person's birth, expressed in four pillars of year, month, day and hour. It is one of the oldest continuously practised interpretive traditions in the world, and until very recently it lived almost entirely in the memory and judgement of individual practitioners. Welcome back to The Next Biz Thing. I am Markus J. Diplama, and this is the show where I look for businesses doing something genuinely interesting, often in corners of the economy that do not get much attention. Today I want to talk about a company working at an unusual intersection: a centuries old cultural tradition on one side, and modern software engineering on the other. The company is called SSEHADA, and what they are doing with a very old practice is, I think, quite a bit more interesting than it first appears. SSEHADA is operated by AbleCity, based in the Yeongdeungpo district of Seoul, and led by Kwon Jun Seok. The name itself is a lovely piece of branding. Sse-hada is a Kore…

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## Transcript

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