# Next Biz Thing #368 wetokole.com

Page: https://stenobird.com/podcast/next-biz-thing-unveiling-tomorrow-s-business-6794632/next-biz-thing-368-wetokole-com
Text version: https://stenobird.com/podcast/next-biz-thing-unveiling-tomorrow-s-business-6794632/next-biz-thing-368-wetokole-com.md
Podcast: [Next Biz Thing: Unveiling Tomorrow's Business](https://stenobird.com/podcast/next-biz-thing-unveiling-tomorrow-s-business-6794632)
Published: 2026-06-12T17:10:29+00:00
Episode link: https://share.transistor.fm/s/5c393fe9
Audio file: https://media.transistor.fm/5c393fe9/74cb6397.mp3
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JSON: https://stenobird.com/v1/public/podcasts/next-biz-thing-unveiling-tomorrow-s-business-6794632/episodes/next-biz-thing-368-wetokole-com
Duration seconds: 745

## Resource

Wet Okole https://www.wetokole.com/ In this episode of The Next Biz Thing, Markus J. Diplama spotlights Wet Okole, the Hawaii-born company that has been crafting premium neoprene seat covers for over three decades. From their roots in surf and water sports culture to their reputation as the go-to choice for off-road adventurers, boat owners, and pet lovers, Wet Okole has built a brand defined by durability, custom fit, and genuine craftsmanship. Tune in to discover how this family-founded business turned a simple waterproofing problem into a global success story, and find out why customers keep coming back for more.

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## Transcript

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