# Ep #270: Son and Father Duo Specializing in Planning for Military Members with Spencer and Joe Turkal

Page: https://stenobird.com/podcast/new-planner-podcast-1382818/ep-270-son-and-father-duo-specializing-in-planning-for-military-members-with-spencer-and-joe-turkal
Text version: https://stenobird.com/podcast/new-planner-podcast-1382818/ep-270-son-and-father-duo-specializing-in-planning-for-military-members-with-spencer-and-joe-turkal.md
Podcast: [New Planner Podcast](https://stenobird.com/podcast/new-planner-podcast-1382818)
Published: 2026-03-06T12:00:00+00:00
Episode link: https://newplannerrecruiting.libsyn.com/ep-270-son-and-father-duo-specializing-in-planning-for-military-members-with-spencer-and-joe-turkal
Audio file: https://traffic.libsyn.com/secure/newplannerrecruiting/NPP270.mp3?dest-id=2275502
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JSON: https://stenobird.com/v1/public/podcasts/new-planner-podcast-1382818/episodes/ep-270-son-and-father-duo-specializing-in-planning-for-military-members-with-spencer-and-joe-turkal
Duration seconds: 2182

## Resource

What happens when a retired military officer and his son decide to build a financial planning firm together and do it their own way? In this episode, Joe and Spencer Turkal, co-founders of Sierra Hotel Financial, share how they transitioned from the insurance channel to launching an independent firm aligned with their long-term philosophy and values. You'll learn how they evaluated their next move, divided responsibilities based on complementary strengths, and built a client experience rooted in clarity and structure. They also break down how they charge, their three-meeting planning process, the tools they use, and why they chose to remain a virtual firm serving military families. This conversation is packed with insights on succession, adaptability, client acquisition, and how contrasting strengths can become a competitive advantage. You can find show notes and more information by clicking here: https://tinyurl.com/3abyz4p6

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## Transcript

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