# What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670

Page: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670
Text version: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670.md
Podcast: [New Media Show w/Rob Greenlee](https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939)
Published: 2026-06-28T19:30:16+00:00
Episode link: https://blurt.media/w/cN6XrVMYK2YdeB5aSWWf7i
Audio file: https://blurt.media/static/streaming-playlists/hls/5f8468c0-57f8-4f82-9cb2-7e0c4b6d8fb5/80d214fc-15cb-4f12-9710-b115b49c1f4d-480-fragmented.mp4
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670
Duration seconds: 5225

## Resource

![New Media Show with Rob Greenlee and Guest Alberto Betella of RSS.com](https://newmediashow.com/wp-content/uploads/2026/06/NMS-670-300x300-Episode-Art.jpg)**Should every use of AI in a podcast, video, or creator workflow be disclosed?** **A better question is whether AI created the actual substance of what the audience came to hear or watch.** On **Episode 670** of the **New Media Show, Rob Greenlee is joined by Alberto Betella, co-founder of RSS.com and creator of “[Should I Disclose AI?](https://shouldidisclose.ai/)“** > _**Is a timely conversation about AI transparency, synthetic media, voice cloning, human trust, and the future of creator-led media.**_ **AI is now helping creators edit video, create captions, translate episodes, generate clips, improve workflows, personalize advertising, and accelerate production.** But AI can also generate entire shows, clone voices, imitate experts, create deceptive media, and overwhelm platforms with low-effort content. **The challenge is not simply whether AI was used.** > _**The challenge is understanding when AI use changes what the audience is actually receiving.**_ **Alberto shares his practical “Substance Test” framework for AI disclosure.** The central idea is simple: if AI created the core performance, information, expertise, or experience that brought the audience to the content, creators should disclose it. But using AI as a supporting production tool does not necessarily mean the entire episode should be labeled as AI-generated. > _**Rob and Alberto explore the difficult gray areas: AI-translated episodes, cloned voices reading human-written scripts, AI-written scripts read by humans, platform auto-labeling, watermarking, creator consent, programmatic advertising, AI search, and the future value of human-made media.…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.