# Podcasting’s Identity Crisis: Who Controls Podcasts Now? | James Cridland #688

Page: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/podcasting-s-identity-crisis-who-controls-podcasts-now-james-cridland-688
Text version: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/podcasting-s-identity-crisis-who-controls-podcasts-now-james-cridland-688.md
Podcast: [New Media Show w/Rob Greenlee](https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939)
Published: 2026-09-25T21:22:17+00:00
Episode link: https://blurt.media/w/2HPU21JtUyW57x5dqwn7qL
Audio file: https://blurt.media/plugins/peerhub/router/podcast/0df02695-35b3-474e-a0a6-62d77c88389c/audio.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/podcasting-s-identity-crisis-who-controls-podcasts-now-james-cridland-688
Duration seconds: 4920

## Resource

> _**Your podcast can be available everywhere and still be hard to find. So who controls its future: the creator, the audience, or the platform?**_ ![New Media Show with Podcast Hall of Famer Rob Greenlee and Guest: James Cridland, Editor of Podnews.net](https://newmediashow.com/wp-content/uploads/2026/09/NMS-688-James-Cridland-Episode-250-x-250-px.png)**In New Media Show #688**, **Rob Greenlee welcomes back** **James Cridland, Editor of [Podnews](https://podnews.net), co-host of the [Podnews Weekly Review](https://weekly.podnews.net), and a [2026 Podcast Hall of Fame inductee](https://podcasthall.com)**, for a **conversation about what Podcast Week in New York City revealed about our industry.** **We compare notes on the IAB Podcast Upfronts, CreatorFronts, and a very different NYC Podcast Movement.** **James also shares his experience at the Sounds Profitable Business Summit.** > _**The week had plenty of energy, but it also exposed real differences in how creators, platforms, and advertisers see podcasting’s future.**_ **Podcast Movement’s Terminal 5 venue brought challenges around meetings, exhibitor space, and crowding.** > _**James argues that the headphone-based sessions worked better than expected. We also reflect on Tom Webster’s tribute to Todd Cochrane and why the industry still needs people willing to speak up when something is wrong.**_ **Podcasting has expanded its distribution. That doesn’t mean it controls where people discover shows.** > _**Sounds Profitable: Tom Webster’s presentation leads us into YouTube, Spotify, and Netflix, where podcasts compete with much more than other podcasts. James Cridland also cautions against confusing whether someone has ever used a platform with where they regularly listen.**_ **A major part of our conversation is meas…

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