# Is New Media Replacing the Creator Economy? | Ollie Forsyth #668

Page: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/is-new-media-replacing-the-creator-economy-ollie-forsyth-668
Text version: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/is-new-media-replacing-the-creator-economy-ollie-forsyth-668.md
Podcast: [New Media Show w/Rob Greenlee](https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939)
Published: 2026-06-18T19:32:22+00:00
Episode link: https://blurt.media/w/rBjE3KdQP2yMWSveZaSXH1
Audio file: https://blurt.media/static/streaming-playlists/hls/cf62fee0-5ec4-4fd9-8cec-32ae5c2a71c6/9a76ef1a-6cf9-47ee-ae47-85e4a7ea5221-480-fragmented.mp4
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JSON: https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/is-new-media-replacing-the-creator-economy-ollie-forsyth-668
Duration seconds: 4058

## Resource

![](https://newmediashow.com/wp-content/uploads/2026/06/NMS-668-300x300-Cover-Art.jpg)In **episode 668** of the **New Media Show, host** **Rob Greenlee** talks with **Ollie Forsyth, founder of New Economies and [New-Media.co](https://New-Media.co)**, about the **fast-changing meaning of “New Media” and why creator-led media is becoming one of the most important shifts in digital publishing, podcasting, video, newsletters, live streaming, and AI-powered content.** **The conversation begins with a bigger question: what does “New Media” mean now?** > _**For years, the term New Media has described digital media outside traditional broadcast, print, and cable. But in 2026, the meaning is changing again. New Media is becoming less about a format and more about who the audience trusts, where attention is moving, and how creators are building direct relationships through podcasts, YouTube channels, newsletters, X, Instagram, live shows, private communities, short-form clips, and emerging AI-generated formats.**_ **Ollie shares how [New-Media.co](https://New-Media.co) started as a mapping project focused on tech newsletters, podcasts, and creator-led media brands, and quickly became a broader signal that a new category is forming.** New Media is no longer just a description of online content. It is becoming a business, creator, and distribution category. > _**Rob and Ollie explore whether podcasting is still its own category or is becoming one lane within a larger New Media ecosystem. Rob brings the long history of podcasting, RSS, video podcasting, Apple Podcasts, YouTube, Spotify, Netflix, and creator platforms into the discussion, asking whether the word “podcast” is still enough to describe what audiences now consume.**_ **A major theme in this episode is the difference bet…

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