# Human Audience Growth in the AI Era | Alex Sanfilippo #685

Page: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/human-audience-growth-in-the-ai-era-alex-sanfilippo-685
Text version: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/human-audience-growth-in-the-ai-era-alex-sanfilippo-685.md
Podcast: [New Media Show w/Rob Greenlee](https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939)
Published: 2026-09-02T05:48:42+00:00
Episode link: https://blurt.media/w/7AWQQJ8Trm4RRek41aZtpW
Audio file: https://blurt.media/plugins/peerhub/router/podcast/3577eaf2-c6ab-4bec-8262-a370df35cdf0/audio.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/human-audience-growth-in-the-ai-era-alex-sanfilippo-685
Duration seconds: 3814

## Resource

> _**As AI makes it easier to create more content, human relationships may become more valuable, not less.**_ ![New Media Show with Podcast Hall of Famer Rob Greenlee and Guest: Alex Sanfilippo is the founder of PodMatch and host of Podcasting Made Simple.](https://newmediashow.com/wp-content/uploads/2026/09/NMS-685-Episode-Art-250-x-250-px.png)**In Episode #685** of the [**New Media Show**](https://newmediashow.com), **host and [Podcast Hall of Famer](https://podcasthall.com) [Rob Greenlee](https://robgreenlee.com) talks** with **[Alex Sanfilippo](https://podmatch.com/episodes), founder of [PodMatch](https://podmatch.com) and host of [Podcasting Made Simple](https://podmatch.com/episodes)**, about **why relationships between hosts, guests, audiences, collaborators, and communities are becoming an increasingly important part of podcast growth.** > _**The conversation explores podcast guesting, better host-guest matching, AI-assisted workflows, audio and video podcasting, RSS and HLS, creator-owned communities, and why direct audience relationships matter as large platforms gain more control over discovery and monetization.**_ **Human Connection Wins** > _**Alex built PodMatch around a simple problem: podcast hosts could find guests, but finding the “right guest” and managing all the administrative work surrounding an interview took an enormous amount of time.**_ The goal is to **automate the work around the conversation without automating the human connection itself.** Rob and Alex discuss **why great podcast conversations create relationships that can continue long after an episode is published.** **Better Guests, Better Conversations** A **strong podcast guest should arrive ready to lead with value**, not simply promote a book, company, or product. **Rob and Alex dis…

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