# Can Fiction Story Podcasts Survive Video Push | Lauren Shippen #652

Page: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/can-fiction-story-podcasts-survive-video-push-lauren-shippen-652
Text version: https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/can-fiction-story-podcasts-survive-video-push-lauren-shippen-652.md
Podcast: [New Media Show w/Rob Greenlee](https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939)
Published: 2026-03-01T23:51:14+00:00
Episode link: https://blurt.media/w/jWGUPeky69iqDKRcNmjHft
Audio file: https://blurt.media/static/streaming-playlists/hls/9967df1b-1fd6-4dd2-bdce-144ab003f91b/c7879615-f34e-4dc2-80b6-241d521f1940-480-fragmented.mp4
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JSON: https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/can-fiction-story-podcasts-survive-video-push-lauren-shippen-652
Duration seconds: 4734

## Resource

![](https://newmediashow.com/wp-content/uploads/2026/02/652-New-Media-Show-Episode-Lauren-Shippen-300x300.jpg) New Media Show #652 with Rob Greenlee and Lauren Shippen On Episode 652 of the **New Media Show**, **host Rob Greenlee** shares a screen with **Lauren Shippen, Creative Director at Atypical Artists**, to **tackle a _growing tension in creator media around audio fiction_**, which is thriving as a storytelling format but **is being pressure-tested by the industry’s video-first discovery push**. Fiction podcasts did not stop working. What changed is how platforms signal value, how audiences discover new shows, and how creators feel forced to look video-ready to compete. > _**The real question for fiction creators in 2026 is not “How do I force my story into video?” It is “How do I protect the magic of audio storytelling while adding the right discovery layers for today’s platforms?”**_ Lauren shares what fiction creators often misunderstand about sustainability, what typically breaks first when the story stalls, and where video helps, hurts, or becomes unrealistic. Rob lays out a practical framework for separating audio as the product from video as the discovery layer, plus realistic tiers of visual strategy that will not turn your show into a second production company. **Quick answers for creators** **What is the episode about** A practical conversation about protecting audio fiction storytelling while adapting to video-driven discovery across platforms in 2026. **Should fiction podcasts become video podcasts to grow** Not automatically. The strategy is to keep audio as the core product and use video selectively as a discovery layer when it improves reach without breaking the production model. **What is the biggest mistake fiction creators make** Trying to solve…

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