# Why the "Just Be Yourself" Is a Terrible Negotiation Advice - Dr. Laura Sicola

Page: https://stenobird.com/podcast/negotiate-anything-5844366/why-the-just-be-yourself-is-a-terrible-negotiation-advice-dr-laura-sicola
Text version: https://stenobird.com/podcast/negotiate-anything-5844366/why-the-just-be-yourself-is-a-terrible-negotiation-advice-dr-laura-sicola.md
Podcast: [Negotiate Anything](https://stenobird.com/podcast/negotiate-anything-5844366)
Published: 2026-06-04T09:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-68b9f3f0d5d94d8302cbc0c0/traffic.megaphone.fm/YAP8399745845.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-68b9f3f0d5d94d8302cbc0c0/traffic.megaphone.fm/YAP8399745845.mp3
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JSON: https://stenobird.com/v1/public/podcasts/negotiate-anything-5844366/episodes/why-the-just-be-yourself-is-a-terrible-negotiation-advice-dr-laura-sicola
Duration seconds: 3385

## Resource

What if the biggest thing holding you back isn't a lack of skill — it's your definition of authenticity? In this thought-provoking conversation, communication expert, TEDx speaker, and Speaking to Influence author Dr. Laura Sicola challenges one of the most common beliefs about personal growth: the idea that being authentic means staying exactly as you are. From navigating unexpected career pivots to breaking free from the "expert's curse," Laura shares why the most successful people aren't the ones with perfectly planned paths—they're the ones willing to embrace discomfort, adapt their communication, and take opportunities before they feel fully ready. Together, we explore why fear often disguises itself as authenticity, how mastering different communication "languages" expands your influence, and why your next breakthrough may be hiding on the other side of a conversation you're afraid to have. You'll discover: Why "How did you get where you are?" might be the wrong question The hidden danger of the expert's curse How to communicate complex ideas without sounding simplistic The difference between authenticity and comfort Why code-switching isn't inauthentic—it's a leadership skill The role of courage, curiosity, and transferable skills in creating extraordinary opportunities This episode is packed with practical insights, powerful stories, and mindset shifts that will challenge the way you think about growth, influence, and what it really means to be yourself. If you've ever felt stuck between who you are and who you're becoming, this conversation is for you. Connect with Dr. Laura Sicola 🌐 - https://laurasicola.com/ 📖 - Speaking to Influence: Mastering Your Leadership Voice TEDx Talks - Want to sound like a leader? Start by saying your name right | Laura Sicola | TE…

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## Transcript

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