# How Pendo’s Evan Inscoe Is Building the Future of Go-To-Market Engineering

Page: https://stenobird.com/podcast/nc-tweener-talks-7053588/how-pendo-s-evan-inscoe-is-building-the-future-of-go-to-market-engineering
Text version: https://stenobird.com/podcast/nc-tweener-talks-7053588/how-pendo-s-evan-inscoe-is-building-the-future-of-go-to-market-engineering.md
Podcast: [NC Tweener Talks](https://stenobird.com/podcast/nc-tweener-talks-7053588)
Published: 2026-03-19T06:30:00+00:00
Episode link: https://share.transistor.fm/s/908295ca
Audio file: https://media.transistor.fm/908295ca/4a257c63.mp3
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JSON: https://stenobird.com/v1/public/podcasts/nc-tweener-talks-7053588/episodes/how-pendo-s-evan-inscoe-is-building-the-future-of-go-to-market-engineering
Duration seconds: 3029

## Resource

What does a go-to-market engineer actually do, and why is this role suddenly showing up everywhere? In this episode, we unpack one of the fastest-evolving roles in modern startups. Evan shares how he went from using ChatGPT as a college student and new BDR to helping build AI-powered systems inside one of the Triangle’s best-known software companies. The conversation covers how AI is changing outbound sales, why intent signals matter more than generic research, how tools like Clay, Cursor, Cloud Code, Lovable, n8n, and Supabase fit into a modern GTM stack, and why great go-to-market engineering is about making humans better, not replacing them. Highlights Covered What a go-to-market engineer is and why the role is growing fast How Evan turned experimentation as a BDR into a new AI-focused role at Pendo Why intent signals + research create stronger outbound outreach than either one alone How Pendo uses AI to make BDRs faster, more focused, and more effective The difference between SDR inbound signals and BDR outbound signals How tools like Clay help enrich leads, personalize messages, and trigger outreach quickly Why the CRM still matters as the source of truth in an AI-heavy workflow How Evan builds internal dashboards using Salesforce, Supabase, Lovable, n8n, and Cloud Code Why GTM engineering is likely to split into multiple specialties over time How AI can increase sales productivity without replacing the people doing the work If you’re a founder, operator, or revenue leader trying to understand where AI fits into your go-to-market motion, this episode is a practical look at what that future already looks like inside a fast-moving North Carolina company. Timestamps: 05:05 — Meet Evan Inscoe from Pendo 08:05 — Evan’s background and discovering AI early 10:28 — What a…

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