# The $150B dollar business hiding in plain sight

Page: https://stenobird.com/podcast/my-first-million-438184/the-150b-dollar-business-hiding-in-plain-sight
Text version: https://stenobird.com/podcast/my-first-million-438184/the-150b-dollar-business-hiding-in-plain-sight.md
Podcast: [My First Million](https://stenobird.com/podcast/my-first-million-438184)
Published: 2026-07-23T08:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/HS3371361063.mp3
Audio file: https://pdst.fm/e/traffic.megaphone.fm/HS3371361063.mp3
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JSON: https://stenobird.com/v1/public/podcasts/my-first-million-438184/episodes/the-150b-dollar-business-hiding-in-plain-sight
Duration seconds: 3203

## Resource

Unsexy Business Ideas Database: https://clickhubspot.com/kpfm Episode 844: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about how one of the richest families in America makes its money.  — Show Notes: (0:00) The Cargill family (13:15) projects vs empires (15:00) family meetings create family dynasties (22:55) Jevon's paradox (29:00) the story of Luddites (39:19) Where's the opportunity (49:00) the phrases we tell ourselves (52:00) The ice king — Links: • The Medici effect - https://www.amazon.com/dp/1591391865  — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

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## Transcript

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