# Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

Page: https://stenobird.com/podcast/my-first-million-438184/killer-marketing-secrets-that-always-work-ft-ogilvy-adman-rory-sutherland
Text version: https://stenobird.com/podcast/my-first-million-438184/killer-marketing-secrets-that-always-work-ft-ogilvy-adman-rory-sutherland.md
Podcast: [My First Million](https://stenobird.com/podcast/my-first-million-438184)
Published: 2026-07-27T09:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/HS6657085939.mp3
Audio file: https://pdst.fm/e/traffic.megaphone.fm/HS6657085939.mp3
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JSON: https://stenobird.com/v1/public/podcasts/my-first-million-438184/episodes/killer-marketing-secrets-that-always-work-ft-ogilvy-adman-rory-sutherland
Duration seconds: 4717

## Resource

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ). — Show Notes: (0:00) Intro  (1:44) Horsepower (12:15) Reverse benchmarking (17:38) Pay attention to what irritates you (21:47) Ogilvy secrets (27:28) Marketing hacks used by Apple, UBER, McDonald's (36:35) direct response marketing 101 (1:08:50) Recommended reading — Links: • Alchemy - https://www.amazon.com/dp/B01F1HOAWA  • Illusion of Choice - https://www.amazon.com/dp/0857199749  • Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W  • Ogilvy on Advertising - https://www.amazon.com/dp/039472903X  • Writing That Works - https://www.amazon.com/dp/0060956437  • When More Is Not Better - https://www.amazon.com/dp/1647820065  • Scientific Advertising - https://a.co/d/0ixEJA1B  • The Choice Factory - https://a.co/d/0ixa769O  — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A.,…

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