# Visible Without the Ick: How Dr. Aleea Gupta Built a Thriving Solo DPC Practice with 12K Followers, Niche Patients & Authentic Marketing

Page: https://stenobird.com/podcast/my-dpc-story-1378645/visible-without-the-ick-how-dr-aleea-gupta-built-a-thriving-solo-dpc-practice-with-12k-followers-niche-patients-authentic-marketing
Text version: https://stenobird.com/podcast/my-dpc-story-1378645/visible-without-the-ick-how-dr-aleea-gupta-built-a-thriving-solo-dpc-practice-with-12k-followers-niche-patients-authentic-marketing.md
Podcast: [My DPC Story](https://stenobird.com/podcast/my-dpc-story-1378645)
Published: 2026-04-05T09:00:00+00:00
Episode link: https://bit.ly/46Nm5XQ
Audio file: https://www.buzzsprout.com/1611619/episodes/18963782-visible-without-the-ick-how-dr-aleea-gupta-built-a-thriving-solo-dpc-practice-with-12k-followers-niche-patients-authentic-marketing.mp3
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Duration seconds: 3372

## Resource

Dr. Aleea Gupta of Family First Direct Primary Care in the western suburbs of Chicago returns to My DPC Story four years after her first appearance, and a lot has changed. Her Instagram following has grown to over 12,000 organic followers, she has partnered with national brands including GoodRx and the AAFP, and her solo practice has evolved into a model of physician entrepreneurship built on authenticity rather than advertising dollars. In this episode, Dr. Gupta and Dr. Maryal Concepcion di...

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## Transcript

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