# How One DPC Practice Built a Financially Sustainable Model - Without Insurance

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Text version: https://stenobird.com/podcast/my-dpc-story-1378645/how-one-dpc-practice-built-a-financially-sustainable-model-without-insurance.md
Podcast: [My DPC Story](https://stenobird.com/podcast/my-dpc-story-1378645)
Published: 2026-03-01T10:00:00+00:00
Episode link: https://bit.ly/46Nm5XQ
Audio file: https://www.buzzsprout.com/1611619/episodes/18751064-how-one-dpc-practice-built-a-financially-sustainable-model-without-insurance.mp3
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JSON: https://stenobird.com/v1/public/podcasts/my-dpc-story-1378645/episodes/how-one-dpc-practice-built-a-financially-sustainable-model-without-insurance
Duration seconds: 3472

## Resource

Dr. Matthew Hitchcock of Hitchcock Medical Group in Chattanooga, TN has spent over a decade proving that direct primary care is not just better medicine, it's a smarter business. In this episode, he breaks down the layered economic model behind his DPC practice, in-house pharmacy, and cash-only imaging center. What we cover: Why primary care is a loss leader in the insurance world and how DPC fixes thatHealth insurance ≠ healthcare access (and why that distinction matters)How a fully licensed...

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## Transcript

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