# 349 What Do I Put on My Farm's Website Homepage?!

Page: https://stenobird.com/podcast/my-digital-farmer-podcast-847677/349-what-do-i-put-on-my-farm-s-website-homepage
Text version: https://stenobird.com/podcast/my-digital-farmer-podcast-847677/349-what-do-i-put-on-my-farm-s-website-homepage.md
Podcast: [My Digital Farmer Podcast](https://stenobird.com/podcast/my-digital-farmer-podcast-847677)
Published: 2026-02-18T11:00:00+00:00
Episode link: https://mydigitalfarmer.libsyn.com/349-what-do-i-put-on-my-farms-website-homepage
Audio file: https://traffic.libsyn.com/secure/mydigitalfarmer/349_What_Do_I_Put_on_My_Farms_Website_Homepage.mp3?dest-id=1179176
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JSON: https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/349-what-do-i-put-on-my-farm-s-website-homepage
Duration seconds: 3529

## Resource

Have you ever stared at your farm's website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It's where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won't stick around. In today's episode, I'm breaking down a simple framework for what actually belongs on your farm's website homepage—so it's clear, strategic, and helps turn visitors into customers. We're talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action. You'll learn my "pancake stack" framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more). If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 19 – The Copywriting Sales Formula: PASTOR - Le arn more about how this acronym can help you put your website home page "stacks" in the right order. Ep 9 – The Anatomy of a Great Lead Magnet - Not sure what a lead magnet it? This deep dive training will reveal it all. Ep 39 – Formula for a Perfect Tagline - use this episode to find your home page's header tagline Download my Free PDF: The 10 Most Common Website Mistakes -- use it to audit your own website as you revie…

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## Transcript

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