# 340 Farm Marketing School Success Story: Patty from Lonely Lane Farms

Page: https://stenobird.com/podcast/my-digital-farmer-podcast-847677/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms
Text version: https://stenobird.com/podcast/my-digital-farmer-podcast-847677/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms.md
Podcast: [My Digital Farmer Podcast](https://stenobird.com/podcast/my-digital-farmer-podcast-847677)
Published: 2025-12-03T11:00:00+00:00
Episode link: https://mydigitalfarmer.libsyn.com/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms
Audio file: https://traffic.libsyn.com/secure/mydigitalfarmer/340_Farm_Marketing_School_Success_Story-_Lonely_Lane_Farms.mp3?dest-id=1179176
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JSON: https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms
Duration seconds: 4570

## Resource

In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You'll Learn in This Episode: Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility. Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions. Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers. Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales. Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal. Patty's journey shows that great marketing isn't about doing everything. I t's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems. 🎧 Listen now to hear how Patty is building the "Lonely Lane Difference" -- one customer relationship at a time. Meet Our Podcast Guest: Patty Kloft Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, O…

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## Transcript

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