# Episode 618: Sally Branson on crisis management right now

Page: https://stenobird.com/podcast/my-daily-business-podcast-1028976/episode-618-sally-branson-on-crisis-management-right-now
Text version: https://stenobird.com/podcast/my-daily-business-podcast-1028976/episode-618-sally-branson-on-crisis-management-right-now.md
Podcast: [My Daily Business Podcast](https://stenobird.com/podcast/my-daily-business-podcast-1028976)
Published: 2026-05-06T19:00:00+00:00
Episode link: https://www.mydailybusiness.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/61d63d17-9068-405b-9aef-45ffc6770d05/1acc192f-56bd-478e-a3ac-c065a5839066/episodes/audio/group/0feac602-9296-45d5-a98f-0b8eac8e34b5/group-item/32654e62-4334-4ef2-ba2b-963ba3467782/128_default_tc.mp3?aid=rss_feed&feed=2cAIE3gH
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JSON: https://stenobird.com/v1/public/podcasts/my-daily-business-podcast-1028976/episodes/episode-618-sally-branson-on-crisis-management-right-now
Duration seconds: 3031

## Resource

In episode two of The Right Now Series, Fiona chats with crisis PR and communications expert Sally Branson about reputation, TikTok backlash, price increases, stakeholder communication and what businesses need to think about in uncertain times. From slow burn crises to online outrage cycles, this is a practical conversation for any business owner navigating pressure right now.

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## Transcript

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