# Episode 610: Is it really your content or something else?

Page: https://stenobird.com/podcast/my-daily-business-podcast-1028976/episode-610-is-it-really-your-content-or-something-else
Text version: https://stenobird.com/podcast/my-daily-business-podcast-1028976/episode-610-is-it-really-your-content-or-something-else.md
Podcast: [My Daily Business Podcast](https://stenobird.com/podcast/my-daily-business-podcast-1028976)
Published: 2026-04-13T19:00:00+00:00
Episode link: https://www.mydailybusiness.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/61d63d17-9068-405b-9aef-45ffc6770d05/1acc192f-56bd-478e-a3ac-c065a5839066/episodes/audio/group/ac7a0123-0fba-4673-9145-2adc46bf90c6/group-item/182f48f8-8eed-46de-bba3-84e933376240/128_default_tc.mp3?aid=rss_feed&feed=2cAIE3gH
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JSON: https://stenobird.com/v1/public/podcasts/my-daily-business-podcast-1028976/episodes/episode-610-is-it-really-your-content-or-something-else
Duration seconds: 967

## Resource

When your content isn’t "working" or getting results, it’s easy to assume the content itself is the problem. But often, there’s something deeper going on. In this episode, Fiona Killackey shares what she’s seen after 25+ years working in content, brand and marketing, and why copying someone else’s formula might be holding you back.

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## Transcript

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