# 622: The real cost of undercharging

Page: https://stenobird.com/podcast/my-daily-business-podcast-1028976/622-the-real-cost-of-undercharging
Text version: https://stenobird.com/podcast/my-daily-business-podcast-1028976/622-the-real-cost-of-undercharging.md
Podcast: [My Daily Business Podcast](https://stenobird.com/podcast/my-daily-business-podcast-1028976)
Published: 2026-05-20T19:00:00+00:00
Episode link: https://www.mydailybusiness.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/61d63d17-9068-405b-9aef-45ffc6770d05/1acc192f-56bd-478e-a3ac-c065a5839066/episodes/audio/group/fd38645f-e879-411a-9a5f-2e257611195b/group-item/46e42c1b-a21e-4fd8-8b9d-e254ca98045a/128_default_tc.mp3?aid=rss_feed&feed=2cAIE3gH
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JSON: https://stenobird.com/v1/public/podcasts/my-daily-business-podcast-1028976/episodes/622-the-real-cost-of-undercharging
Duration seconds: 1191

## Resource

The real cost of undercharging in your small business. Your expertise is not a freebie and neither is the long-term cost of undercharging. In this coaching episode, Fiona explores the hidden financial, emotional and strategic impact of pricing yourself too low and why so many small business owners stay stuck there.

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## Transcript

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