# #195 - Livestream Sales Tips with British Hill

Page: https://stenobird.com/podcast/muthership-creator-strategy-6718229/195-livestream-sales-tips-with-british-hill
Text version: https://stenobird.com/podcast/muthership-creator-strategy-6718229/195-livestream-sales-tips-with-british-hill.md
Podcast: [Muthership Creator Strategy](https://stenobird.com/podcast/muthership-creator-strategy-6718229)
Published: 2026-07-03T12:00:00+00:00
Episode link: https://share.transistor.fm/s/297c5798
Audio file: https://pdcn.co/e/media.transistor.fm/297c5798/a61f3260.mp3
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JSON: https://stenobird.com/v1/public/podcasts/muthership-creator-strategy-6718229/episodes/195-livestream-sales-tips-with-british-hill
Duration seconds: 1243

## Resource

Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective , a community built for women over 40 which connects creators with brands! And she knows her sh*t! We had an eye-opening conversation about buyer psychology and why people actually click that purchase button! Here’s what I learned: Live shopping isn’t like video shopping. When someone’s watching a TikTok shop video, they’re getting information one way - whatever you decided to show them. But when they’re in a livestream? It’s different. They can ask questions in real-time. They feel like you’re their personal shopper. That changes everything. There’s a psychology to it. Most creators think their job is to convince people to buy. It’s actually the opposite. Your job is to help people make confident buying decisions. There’s a difference, and it changes how you show up entirely. The gap between features and benefits. You probably know this, but British walks through exactly how to do this in real-time on a livestream and the examples are chef’s kiss!! But here’s where it gets really good: We talk how to build trust through community, how to actually use energy and urgency without being pushy, and how to sell services (not just products) on a livestream. I took like three pages of notes, and I think you will too. Fair warning: There is a lot of valuable learning in this one AND my studio members are getting an extra 30-minutes of British’s expertise in a special bonus segment available only in da clerb!! If you’d like access to the full episode, email me: helen.themuthership@gmail.com BONUS EXCITEMEN…

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