# Publicis' Michael Rebelo: Classic agency M&A no longer a priority

Page: https://stenobird.com/podcast/mumbrellacast-311595/publicis-michael-rebelo-classic-agency-m-a-no-longer-a-priority
Text version: https://stenobird.com/podcast/mumbrellacast-311595/publicis-michael-rebelo-classic-agency-m-a-no-longer-a-priority.md
Podcast: [Mumbrellacast](https://stenobird.com/podcast/mumbrellacast-311595)
Published: 2026-03-31T04:31:00+00:00
Episode link: https://traffic.megaphone.fm/MEEME2958418234.mp3
Audio file: https://traffic.megaphone.fm/MEEME2958418234.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/publicis-michael-rebelo-classic-agency-m-a-no-longer-a-priority
Duration seconds: 1929

## Resource

This time last year, Publicis Group completed its landmark acquisition of Atomic 21 2, bringing one of Australia's biggest independent media success stories into its fold. In today's interview episode of the Mumbrellacast, Rory Heffernan, CEO of Atomic 21 2, and Michael Rebelo, CEO of Publicis Group ANZ, unpack the year-long integration process, including what's worked and what comes next.

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## Transcript

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