# Mumbrellacast: Live and sweaty at M360

Page: https://stenobird.com/podcast/mumbrellacast-311595/mumbrellacast-live-and-sweaty-at-m360
Text version: https://stenobird.com/podcast/mumbrellacast-311595/mumbrellacast-live-and-sweaty-at-m360.md
Podcast: [Mumbrellacast](https://stenobird.com/podcast/mumbrellacast-311595)
Published: 2026-05-28T07:06:00+00:00
Episode link: https://traffic.megaphone.fm/MEEME4488468835.mp3
Audio file: https://traffic.megaphone.fm/MEEME4488468835.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/mumbrellacast-live-and-sweaty-at-m360
Duration seconds: 1529

## Resource

This week's Mumbrellacast was recorded live at Mumbrella 360 at Carriageworks in Sydney, with a six-person panel featuring our host Abe Udy, special guest Vinne Schifferstein Vidal, and regulars Eleanor Dickinson, Nathan Jolly, Hal Crawford, and Tim Burrowes. We open with a selection of quotes from day one of the conference, with luminaries such as marketing leadership guru Thomas Barta, Ebiquity CEO Ruben Schreurs, Henry Innis and Nicky Barton from Mutinex, and Maura Touhy di Muro of Roblox speaking on redundant terminology, marketing mix modelling, artificial intelligence, leadership, and what Barta calls "the evil twins of marketing stupidity". Tim spoke with SCA's newly minted CEO Rohan Lund, who was very honest about the "duplication" and "inefficiency" in merged companies such as the one he has been running for the past 28 days. He unpacks what he learned from that conversation. Abe also runs a live demonstration of his new AI-built sales-enablement tool that turns a few quick prompts into a fully-produced radio advert, with music, and real voice-over talent from the Abe's Audio stable. It's quite remarkable, even if the live demo went slightly askew... And we drag down the celebratory mood of the conference by discussing the bleak economic conditions, and how they are impacting marketers. Sorry! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.

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## Transcript

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