# Media apocalypse right now

Page: https://stenobird.com/podcast/mumbrellacast-311595/media-apocalypse-right-now
Text version: https://stenobird.com/podcast/mumbrellacast-311595/media-apocalypse-right-now.md
Podcast: [Mumbrellacast](https://stenobird.com/podcast/mumbrellacast-311595)
Published: 2026-03-12T08:47:00+00:00
Episode link: https://traffic.megaphone.fm/MEEME5194860481.mp3
Audio file: https://traffic.megaphone.fm/MEEME5194860481.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/media-apocalypse-right-now
Duration seconds: 2549

## Resource

Four years ago, Tim Burrowes came up with the idea of the Unmade Index, which tracks daily the fortunes of 14 Australian publicly listed companies, ranging from once-mighty media companies like Seven through to tiny (read: $40m) businesses like Gumtree. Unfortunately, since its January 6, 2022 inception, the index has tracked the massive decline of the local media industry, with the total value dropping by more than 60%. If maths isn't your strong suit, that's a big fall for stocks -- which investors generally prefer to increase in value. As discussed in the podcast, the past four years have been absolutely transformative, just not in a good way.

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## Transcript

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