# JOANNA PROUD: How Creating MoodBears Changed My Life

Page: https://stenobird.com/podcast/mum-s-the-word-with-georgia-jones-kelsey-parker-4125949/joanna-proud-how-creating-moodbears-changed-my-life
Text version: https://stenobird.com/podcast/mum-s-the-word-with-georgia-jones-kelsey-parker-4125949/joanna-proud-how-creating-moodbears-changed-my-life.md
Podcast: [Mum's The Word! With Georgia Jones & Kelsey Parker](https://stenobird.com/podcast/mum-s-the-word-with-georgia-jones-kelsey-parker-4125949)
Published: 2025-12-29T00:01:00+00:00
Episode link: https://shows.acast.com/mums-the-word/episodes/joanna-proud-how-creating-moodbears-changed-my-life
Audio file: https://sphinx.acast.com/p/acast/s/mums-the-word/e/69442fb889ee5e06fd820341/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/mum-s-the-word-with-georgia-jones-kelsey-parker-4125949/episodes/joanna-proud-how-creating-moodbears-changed-my-life
Duration seconds: 2050

## Resource

This week on Mum’s The Word, Kelsey Parker is joined by Joanna Proud, founder and creator of the hugely loved Mood Bears—the colourful characters helping children (and adults) talk about their feelings. Joanna opens up about how Mood Bears was born from her own childhood, growing up in a home where emotions weren’t openly discussed, and why teaching her own children to understand and express their feelings has become so important to her. In this honest and wide-ranging conversation, they also chat about: 🧸 How Mood Bears came to life 💔 Trusting her instincts and separating from her husband because it felt right 👧 How her children reacted to that change 📺 Her experience going on Dragon’s Den 🐶 Why she has 15 dogs (yes, really!) 📱 Her brand-new app Pet Attix - “Vinted for pet owners” 🎤 And her unexpected love for attending Harry Styles gigs It’s a heartfelt, funny, and inspiring episode about emotions, motherhood, brave decisions, and following your gut, even when it feels scary. A Create Podcast Hosted on Acast. See acast.com/privacy for more information.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/mum-s-the-word-with-georgia-jones-kelsey-parker-4125949/episodes/joanna-proud-how-creating-moodbears-changed-my-life/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/mum-s-the-word-with-georgia-jones-kelsey-parker-4125949/joanna-proud-how-creating-moodbears-changed-my-life.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.