# Episode 111: The Wave is Here

Page: https://stenobird.com/podcast/msp-chat-6703058/episode-111-the-wave-is-here
Text version: https://stenobird.com/podcast/msp-chat-6703058/episode-111-the-wave-is-here.md
Podcast: [MSP Chat](https://stenobird.com/podcast/msp-chat-6703058)
Published: 2026-02-13T16:01:03+00:00
Episode link: https://www.spreaker.com/episode/episode-111-the-wave-is-here--70038544
Audio file: https://p.podderapp.com/2846285216/api.spreaker.com/download/episode/70038544/26_2_12_mspchat_episode_111_audio_export.mp3
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JSON: https://stenobird.com/v1/public/podcasts/msp-chat-6703058/episodes/episode-111-the-wave-is-here
Duration seconds: 3950

## Resource

Erick and Rich discuss why the channel’s AI maturity is stuck in a three-year rut according to IDC and what MSPs can do about it, plus strategies for converting focus and discipline into accelerated growth. Then they’re joined by the managing director of partner programs for Google Cloud, Phil Larson, for an insider’s take on opportunities for MSPs in cloud and AI. And finally, one last thing: how a real-life Jimmy Neutron produced nuclear fusion in his home lab. Discussed in this episode: AI is a Growing Business Yet Risky Bet for Channel Partners IDC North America Partner Landscape 2025: Vendor Relations, Cloud Marketplaces, and Distribution Introducing Google Cloud Partner Network: What partners should know Dallas 12-year-old achieves nuclear fusion after four years of effort Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.

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## Transcript

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