# Episode 106: The AI Sh*t’s Getting Real

Page: https://stenobird.com/podcast/msp-chat-6703058/episode-106-the-ai-sh-t-s-getting-real
Text version: https://stenobird.com/podcast/msp-chat-6703058/episode-106-the-ai-sh-t-s-getting-real.md
Podcast: [MSP Chat](https://stenobird.com/podcast/msp-chat-6703058)
Published: 2026-01-09T15:39:00+00:00
Episode link: https://channelmastered.com/msp-chat/episode-106-the-ai-shts-getting-real/
Audio file: https://p.podderapp.com/2846285216/api.spreaker.com/download/episode/69367668/1_8_26_msp_chat_episode_106_audio_export.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/msp-chat-6703058/episodes/episode-106-the-ai-sh-t-s-getting-real
Duration seconds: 4749

## Resource

Erick and Rich discuss why the rise of AI-native “systems of action” poses a potential threat to the future of PSA solutions, as well as strategies for building an effective, valuation-boosting MSP leadership team. Then they’re joined by Kevin Lancaster, CEO of BetterTracker and Channel Program, for a must-hear conversation about what AI means for the long-term competitiveness of smaller MSPs. And finally, one last thing: a phishing attack involving actual fish, or aquatic creatures anyway. Discussed in this episode: AI “Systems of Action” Have Worrying Implications for PSA Vendors By Kevin Lancaster: MSPs, the AI $hit is about to get real By Kevin Lancaster: The 2026 AI Maturity Model for MSPs Microsoft Discovers MSPs. Again. The Case of the $400,000 Massachusetts Lobster Heist Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.

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## Transcript

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