# James Steel | Using Customer Stories to Drive MSP Sales and Marketing

Page: https://stenobird.com/podcast/msp-business-school-755986/james-steel-using-customer-stories-to-drive-msp-sales-and-marketing
Text version: https://stenobird.com/podcast/msp-business-school-755986/james-steel-using-customer-stories-to-drive-msp-sales-and-marketing.md
Podcast: [MSP Business School](https://stenobird.com/podcast/msp-business-school-755986)
Published: 2026-05-12T04:00:00+00:00
Episode link: https://mspbusinessschool.libsyn.com/james-steel-using-customer-stories-to-drive-msp-sales-and-marketing
Audio file: https://traffic.libsyn.com/secure/mspbusinessschool/James_Steel_5.12.mp3?dest-id=802386
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JSON: https://stenobird.com/v1/public/podcasts/msp-business-school-755986/episodes/james-steel-using-customer-stories-to-drive-msp-sales-and-marketing
Duration seconds: 1553

## Resource

In this engaging episode of MSP Business School, host Brian Doyle sits down with James Steel from MSP Testimonials to discuss the power of customer testimonials in marketing strategies for Managed Service Providers (MSPs). James shares his journey and insights from years within the MSP arena, highlighting how video testimonials can be a game-changer in building trust and establishing new client relationships. With the challenge of marketing acquisition looming large for MSPs, this conversation uncovers actionable steps that can drive substantial results in presence and outreach. Throughout the episode, Brian and James delve into the practical aspects of obtaining and utilizing customer testimonials. The dialogue emphasizes the importance of authenticity over perfection, encouraging MSPs to leverage existing customer satisfaction to foster new connections. The conversation explores strategies for effectively using testimonials to address customer objections, build trust, and nurture ongoing client relationships. With detailed explanations on transitioning testimonials into various content forms, this episode serves as a comprehensive guide to integrating testimonials into marketing and sales processes effectively. Key Takeaways: The Power of Video : Video testimonials are a powerful tool for MSPs to demonstrate their value and build trust with potential clients by showcasing authentic customer experiences. Repurposing Content : Mastering the repurposing of testimonial content into different formats like PDFs, reels, and case studies can enhance reach and effectiveness across sales and marketing channels. Overcoming Perfection Barriers : Authenticity and heartfelt customer feedback often trump the chase for perfect video production, facilitating ease of access to valuabl…

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## Transcript

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