# Finian Nally | What the Fastest-Growing MSPs Do Differently

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Text version: https://stenobird.com/podcast/msp-business-school-755986/finian-nally-what-the-fastest-growing-msps-do-differently.md
Podcast: [MSP Business School](https://stenobird.com/podcast/msp-business-school-755986)
Published: 2026-08-18T15:47:00+00:00
Episode link: https://mspbusinessschool.libsyn.com/finian-nally-what-the-fastest-growing-msps-do-differently
Audio file: https://traffic.libsyn.com/secure/mspbusinessschool/Finian.mp3?dest-id=802386
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Duration seconds: 1292

## Resource

Join host Brian Doyle in the latest episode of MSP Business School as he delves into the evolving landscape of managed services with Finian Nally, the Director of Strategy at Sherweb for the UK and Ireland. As many MSP professionals find their initiation into the field starts with unexpected opportunities, Finian shares his unique career journey from technical support to strategic leadership, providing invaluable insights into the world of distribution and strategy formulation at Sherweb. This episode unravels the intricacies faced by MSPs as they grapple with evolving market demands. With a focus on sales enablement and strategic partnerships, Finian highlights Sherweb's role in empowering MSPs to redefine their customer strategies and deliver outcome-based solutions. The discussion also explores the pressing need for MSPs to adopt AI by first implementing it internally, thus equipping them to better guide their clients through the AI revolution. The conversation scratches the surface of the challenges and opportunities that MSPs face today, providing a look into how Sherweb supports them in overcoming these hurdles. Key Takeaways: Growth Enablement Through Distribution: Sherweb positions itself as a growth enabler, helping MSPs build profitable business models through expert guidance in technical training and sales strategy. Outcome-Based Selling: To succeed in today's market, MSPs must pivot from traditional sales tactics to outcome-driven conversations that resonate with customer business objectives. Internal AI Adoption: MSPs should first deploy AI solutions internally to build confidence and expertise, which is critical before extending these services to their clients. Holistic Strategic Support: Sherweb's framework-based approach facilitates a comprehensive MSP…

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