# Winning the Benefits Market Attention Economy (feat. Chris Fisher)

Page: https://stenobird.com/podcast/moving-to-value-unscripted-6695836/winning-the-benefits-market-attention-economy-feat-chris-fisher
Text version: https://stenobird.com/podcast/moving-to-value-unscripted-6695836/winning-the-benefits-market-attention-economy-feat-chris-fisher.md
Podcast: [Moving to Value Unscripted](https://stenobird.com/podcast/moving-to-value-unscripted-6695836)
Published: 2026-04-14T16:34:31+00:00
Episode link: https://podcasters.spotify.com/pod/show/moving-to-value-alliance/episodes/Winning-the-Benefits-Market-Attention-Economy-feat--Chris-Fisher-e3htbuu
Audio file: https://anchor.fm/s/e7dc0824/podcast/play/118451614/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-14%2F422061650-44100-2-b40cfda14b259.m4a
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JSON: https://stenobird.com/v1/public/podcasts/moving-to-value-unscripted-6695836/episodes/winning-the-benefits-market-attention-economy-feat-chris-fisher
Duration seconds: 2414

## Resource

Tired of muddled pitches, point solution fatigue and hours of endless meetings? You're not the only one. Chris Fisher is on a mission to fix one of the biggest bottlenecks in the employee benefits industry — the noise. As the founder of BenefitsAlly, Fisher created the 3x3x3 Challenge, which asks vendors to explain what they do, how they’re different and who they’re for in three minutes. This format levels the playing field for vendors while giving brokers, consultants and business leaders a faster, clearer way to evaluate new ideas. Fisher joins us to discuss the virtues of radical brevity. ________ Sign up for our email list. Thank you to our members who make our work possible! As a 501(c)(3) nonprofit, the Moving to Value Alliance relies on generous supporters to advance our mission of creating a value-based healthcare ecosystem with high-quality health outcomes at a reasonable cost for plan sponsors and their members. Get involved at movingtovalue.org/membership .

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## Transcript

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