# Episode 173: Be the Only, Not the Best: A Brand and Website Strategy for Photographers with Jen Olmstead of Tonic Site Shop

Page: https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episode-173-be-the-only-not-the-best-a-brand-and-website-strategy-for-photographers-with-jen-olmstead-of-tonic-site-shop
Text version: https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episode-173-be-the-only-not-the-best-a-brand-and-website-strategy-for-photographers-with-jen-olmstead-of-tonic-site-shop.md
Podcast: [Motherhood Anthology: Photography Education for a Business You Love](https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829)
Published: 2026-05-19T09:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/DMXPO7391846537.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/DMXPO7391846537.mp3
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JSON: https://stenobird.com/v1/public/podcasts/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episodes/episode-173-be-the-only-not-the-best-a-brand-and-website-strategy-for-photographers-with-jen-olmstead-of-tonic-site-shop
Duration seconds: 1778

## Resource

This week, Jen Olmstead of Tonic Site Shop joins the show for a real-talk conversation on why brand and website have become the true differentiators in 2026, plus a Q&A on the website questions photographers actually wrestle with. In This Episode: The new buyer's journey and why today's client is more cautious than ever The shift from being "the best" to being "the only" in a saturated market Why brand is the real moat that separates you in 2026 Why your story is the secret ingredient AI cannot copy A practical Q&A on pricing, where to invest first, and Tonic templates built for photographers The photographers who thrive in 2026 will not be the ones with the prettiest portfolios. They will be the ones whose websites sound, look, and feel like them. Your story is the secret ingredient, and this conversation is a clear-eyed look at how to put it to work. Mentioned in This Episode: Get 25% off Tonic Templates on 5/19 only, and 20% off through 5/22. Use code TMA at checkout: tonicsiteshop.com/shop Get on the wait list for our next Coaching Week: themotherhoodanthology.com Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠

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