# Why are ultra-low-rise jeans back in fashion?

Page: https://stenobird.com/podcast/most-innovative-companies-4108160/why-are-ultra-low-rise-jeans-back-in-fashion
Text version: https://stenobird.com/podcast/most-innovative-companies-4108160/why-are-ultra-low-rise-jeans-back-in-fashion.md
Podcast: [Most Innovative Companies](https://stenobird.com/podcast/most-innovative-companies-4108160)
Published: 2026-03-19T22:00:00+00:00
Episode link: https://traffic.megaphone.fm/MANV3058727871.mp3?updated=1773951756
Audio file: https://traffic.megaphone.fm/MANV3058727871.mp3?updated=1773951756
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JSON: https://stenobird.com/v1/public/podcasts/most-innovative-companies-4108160/episodes/why-are-ultra-low-rise-jeans-back-in-fashion
Duration seconds: 4511

## Resource

On today’s episode of Most Innovative Companies, Josh Christensen and guest cohost Sarah Whittle discuss the latest news in business and innovation, including the war in Iran, the FFC’s threats to broadcasters covering the war critically, and the meatpackers’ strike in Colorado. Next, Sarah and Josh talk with Fast Company contributor Lilly Smith about how low-rise jeans have come back into style and what differentiates them today from denim in the early 2000s. Finally, Sarah tells Josh about the lessons she’s learned over her long career in social media. To read Lilly’s reporting, go to: fastcompany.com/91480581/ultra-low-rise-denim For more of the latest business and innovation news, go to fastcompany.com/news

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## Transcript

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