# Creator vs. Influencer: The New Social Marketing Paradigm

Page: https://stenobird.com/podcast/most-innovative-companies-4108160/creator-vs-influencer-the-new-social-marketing-paradigm
Text version: https://stenobird.com/podcast/most-innovative-companies-4108160/creator-vs-influencer-the-new-social-marketing-paradigm.md
Podcast: [Most Innovative Companies](https://stenobird.com/podcast/most-innovative-companies-4108160)
Published: 2026-08-28T15:00:00+00:00
Episode link: https://traffic.megaphone.fm/MANV3379785236.mp3
Audio file: https://traffic.megaphone.fm/MANV3379785236.mp3
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JSON: https://stenobird.com/v1/public/podcasts/most-innovative-companies-4108160/episodes/creator-vs-influencer-the-new-social-marketing-paradigm
Duration seconds: 3810

## Resource

On today’s episode, cohosts Yasmin Gagne and Josh Christensen talk to former Fast Company senior editor and now Alto editorial director Jeff Beer about why the influencer bubble is finally popping. Then Yaz talks to Cotopaxi CEO Lindsay Shumlas about Cotopaxi’s sustainability efforts, international expansion, and how they build credibility.  To check out Jeff’s reporting, go to: https://www.fastcompany.com/91576953/the-influencer-bubble-is-finally-popping  For more of the latest business and innovation news, go to fastcompany.com/news

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## Transcript

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