# 63% of Homes Sold With a Seller Concession. Steal This Play

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Text version: https://stenobird.com/podcast/mortgage-marketing-radio-698203/63-of-homes-sold-with-a-seller-concession-steal-this-play.md
Podcast: [Mortgage Marketing Radio](https://stenobird.com/podcast/mortgage-marketing-radio-698203)
Published: 2026-07-09T22:45:00+00:00
Episode link: https://episode.flightcast.com/01KX4FGYPY3TCQ6D4MZW7518K8.mp3
Audio file: https://episode.flightcast.com/01KX4FGYPY3TCQ6D4MZW7518K8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mortgage-marketing-radio-698203/episodes/63-of-homes-sold-with-a-seller-concession-steal-this-play
Duration seconds: 1222

## Resource

I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your next class. Idea #1 — Turn MLS data into content realtors ask for. Jerad Larkin pulled 12,029 Denver home sales and found roughly 63% closed with a seller concession, around $10,000 on average. He broke it down by property type and price range, white-labeled it into a carousel, and handed it to agents to post as their own. One Facebook post pulled 21 comments asking for the copy. I show you how to get the same data for your market from your title rep or an agent — and how to use it to start real conversations instead of chasing coffee meetings. Idea #2 — The email that turns a closing into a class. My buddy Anthony in Florida sends one email after every closing that edifies the agent, CCs their broker, and opens a direct line to the broker's office. I break down who to CC, what to say, and how it leads to hosting a class for the brokerage — with a recruiting angle brokers say yes to. Bonus — The #1 secret to filling your class. It isn't the food. It isn't the CE credits. It's the title. I run the quick test I've given hundreds of times and show you how to name a class agents actually sign up for. Timestamps 00:00 – Back at the mic: Cabo, remission, and a health update 04:45 – Idea #1: Turn MLS data into a content play realtors ask for 06:30 – The Denver numbers: ~63% concessions, ~$10K, 12,029 home sales 12:00 – Be the partner, not the vendor: the offer that starts conversations 13:00 – Idea #2: The one email after a closing that books you a class 18:00 – The recruiting angle brokers say yes to 21:00 – The #1 secret to filling your next class (it's the title) 24:00 – A changeup is coming to the show Resou…

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