# How Do You Keep a 130 Year Old Business Relevant?

Page: https://stenobird.com/podcast/morning-drive-7382993/how-do-you-keep-a-130-year-old-business-relevant
Text version: https://stenobird.com/podcast/morning-drive-7382993/how-do-you-keep-a-130-year-old-business-relevant.md
Podcast: [Morning Drive](https://stenobird.com/podcast/morning-drive-7382993)
Published: 2026-07-11T05:31:51+00:00
Episode link: https://podeo.co
Audio file: https://media.podeo.co/episodes/MTIyMDkz/audio.mp3
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JSON: https://stenobird.com/v1/public/podcasts/morning-drive-7382993/episodes/how-do-you-keep-a-130-year-old-business-relevant
Duration seconds: 1413

## Resource

Tim Elliott speaks with Nahel Selo, Creative Director of Sedar Global, about how a company founded in 1892 continues to thrive. They discuss innovation, changing consumer expectations, global expansion, design leadership and the challenge of keeping a heritage business relevant in a fast moving world.

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## Transcript

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