# 231. Have You Tried Making It Weirder? with Matt Bull

Page: https://stenobird.com/podcast/moon-to-moon-984954/231-have-you-tried-making-it-weirder-with-matt-bull
Text version: https://stenobird.com/podcast/moon-to-moon-984954/231-have-you-tried-making-it-weirder-with-matt-bull.md
Podcast: [Moon to Moon](https://stenobird.com/podcast/moon-to-moon-984954)
Published: 2026-04-16T10:00:00+00:00
Episode link: https://73d1c095-58db-48d1-a85e-4c7225abfefd.libsyn.com/231-have-you-tried-making-it-weirder-with-matt-bull
Audio file: https://traffic.libsyn.com/secure/73d1c095-58db-48d1-a85e-4c7225abfefd/FINAL_231.mp3?dest-id=4733147
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JSON: https://stenobird.com/v1/public/podcasts/moon-to-moon-984954/episodes/231-have-you-tried-making-it-weirder-with-matt-bull
Duration seconds: 5122

## Resource

In this episode, Britten is joined by Matt Bull for a rich conversation on branding, messaging, repetition, and the resistances that can arise when magical, creative people try to clarify what they do in the world. Together, they introduce their upcoming Mystics Making Money workshop, Have You Tried Making It Weirder? , and explore branding not as something flattening or corporate, but as a process of becoming more coherent, more recognizable, and more deeply aligned with your own magic. Along the way, Britten reflects on her own history with branding, from early agency days to the creation of Emergence Astrology, and the ways this process has helped her articulate and anchor what is most true in her work. Topics They Cover: Britten and Matt's shared history in advertising, branding, and creative work, and how that informs this collaboration Why branding can feel resistant or confining to artists, mystics, and intuitives How repetition and consistency function as powerful tools for helping people understand and remember your work Branding as a magical practice: sigils, taglines, visual identity, messaging, and the creation of a doorway into your world Britten's personal experiences with branding, including the creation of her logo and the emergence of Emergence Astrology What participants can expect inside Have You Tried Making It Weirder? , including positioning, visual identity, messaging, and interactive exercises At the heart of this conversation is the idea that branding does not have to mean becoming less yourself. In fact, the deeper invitation is the opposite: to get clearer about your you-ness, to commit to what is actually yours, and to let that clarity support how your work moves through the world. This episode is a thoughtful and energizing entry point into…

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## Transcript

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