# AI Costs Are Crushing Big Tech

Page: https://stenobird.com/podcast/montreal-news-today-2-min-news-the-daily-news-now-7589889/ai-costs-are-crushing-big-tech
Text version: https://stenobird.com/podcast/montreal-news-today-2-min-news-the-daily-news-now-7589889/ai-costs-are-crushing-big-tech.md
Podcast: [Montreal News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/montreal-news-today-2-min-news-the-daily-news-now-7589889)
Published: 2026-06-17T08:04:10+00:00
Episode link: https://api.fastcast.ai/audio/70a704f2-7436-4738-89b4-85c834acbfd0.mp3
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Duration seconds: 119

## Resource

Big tech is rethinking AI spending as token costs spiral—some companies blew through annual budgets in months. Once seen as productivity, “tokenmaxxing” is now forcing strategic shifts toward “tokenomics,” where every AI dollar must deliver real ROI. Firms are scaling back to targeted experiments, balancing innovation with cost, as AI pricing evolves and companies scramble to find the sweet spot between investment and efficiency. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/523fa240a7b7231d

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## Transcript

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