# How to price your product or service (EP#71)

Page: https://stenobird.com/podcast/money-secrets-7178710/how-to-price-your-product-or-service-ep-71
Text version: https://stenobird.com/podcast/money-secrets-7178710/how-to-price-your-product-or-service-ep-71.md
Podcast: [Money Secrets](https://stenobird.com/podcast/money-secrets-7178710)
Published: 2026-06-09T19:00:00+00:00
Episode link: https://peachbusiness.mykajabi.com/podcasts/money-secrets/episodes/2149215396
Audio file: https://app.kajabi.com/podcasts/medias/2149215396.mp3
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JSON: https://stenobird.com/v1/public/podcasts/money-secrets-7178710/episodes/how-to-price-your-product-or-service-ep-71
Duration seconds: 1065

## Resource

Free guide: How to Price Your Product or Service Pricing Strategy : In this episode of Money Secrets, Fi tackles one of the most important decisions every business owner makes: pricing. Drawing on 25 years of experience working with small businesses, Fi explains why undercharging is one of the most common mistakes she sees and how it can impact both profitability and growth. She unpacks the psychology behind pricing, why "affordable" isn't always the goal, and how your pricing influences the way potential clients perceive the value of your products and services. Fi also shares a practical framework for setting prices that support your income goals, including how to break down revenue targets using the two key levers available to every business owner: price and volume. Whether you're a service provider, freelancer, consultant, or product-based business owner, this episode will help you rethink your pricing strategy and build a business that is both profitable and sustainable. 🎧 Tune in to learn why pricing matters more than you think, how to stop undercharging, and the simple calculations that can help you make more money without working harder. What you'll learn in this episode: Why undercharging is so common. Many small business owners price based on fear, affordability, or a desire to be liked rather than business sustainability. The hidden cost of being "affordable." Low prices can create perceptions of lower quality and attract the wrong customers. Why pricing has such a significant impact on your income. Your pricing decisions directly influence your ability to generate revenue and profit. How to calculate what you need to earn. Breaking down annual revenue goals helps create a realistic plan for achieving them. The two levers that drive revenue growth. Every busi…

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## Transcript

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