# Don't Pull the Ladder Up: Carmen Hawker on Purpose-Led Business and Backing Women (EP#83) Page: https://stenobird.com/podcast/money-secrets-7178710/don-t-pull-the-ladder-up-carmen-hawker-on-purpose-led-business-and-backing-women-ep-83 Text version: https://stenobird.com/podcast/money-secrets-7178710/don-t-pull-the-ladder-up-carmen-hawker-on-purpose-led-business-and-backing-women-ep-83.md Podcast: [Money Secrets](https://stenobird.com/podcast/money-secrets-7178710) Published: 2026-09-08T19:00:00+00:00 Episode link: https://peachbusiness.mykajabi.com/podcasts/money-secrets/episodes/2149252910 Audio file: https://app.kajabi.com/podcasts/medias/2149252910.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/money-secrets-7178710/episodes/don-t-pull-the-ladder-up-carmen-hawker-on-purpose-led-business-and-backing-women-ep-83 Duration seconds: 3951 ## Resource What you do with your money is powerful. For Carmen Hawker, money isn’t the end goal. It’s a tool for redistributing wealth, creating opportunity and building the kind of world she wants to see.   In this episode of Money Secrets , Fi is joined by Carmen Hawker , impact communicator, brand strategist and founder of certified B Corp Carmen Get It , a personality-driven copy and campaigns studio for purpose-led businesses. Carmen is also the co-founder of not-for-profit The Global Women’s Project and financial education platform  Ladies Talk Money.   Carmen’s relationship with money has evolved throughout a career grounded in gender equity, human rights and social justice. Early experiences working in women’s health and family violence exposed her to the financial consequences women face when they don’t have access to money, opportunity and financial education. This was the motivation for Carmen to become financially literate.   Fi and Carmen explore what it actually means to run a purpose-led business. Why values need to be lived, not just laminated. And how even the smallest businesses can measure, communicate and grow their impact. They discuss impact reporting, sustainable marketing, productising services and the feast-and-famine cycle that so many freelancers accept as inevitable.       Carmen shares how she went from being “allergic” to talking about money to making financial literacy a major part of her life and work.  Fi and Carmen challenge the story that women are bad with money, explore why women experience risk differently, and make a pact to actively support other women taking financial, business and visibility risks.     Whether you’re building an impact-led business, trying to… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/money-secrets-7178710/episodes/don-t-pull-the-ladder-up-carmen-hawker-on-purpose-led-business-and-backing-women-ep-83/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/money-secrets-7178710/don-t-pull-the-ladder-up-carmen-hawker-on-purpose-led-business-and-backing-women-ep-83.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.