# Aunty Fi's Advice Line: Pricing, positioning and charging what you’re worth (EP#85) Page: https://stenobird.com/podcast/money-secrets-7178710/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85 Text version: https://stenobird.com/podcast/money-secrets-7178710/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85.md Podcast: [Money Secrets](https://stenobird.com/podcast/money-secrets-7178710) Published: 2026-09-22T19:00:00+00:00 Episode link: https://peachbusiness.mykajabi.com/podcasts/money-secrets/episodes/2149256898 Audio file: https://app.kajabi.com/podcasts/medias/2149256898.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/money-secrets-7178710/episodes/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85 Duration seconds: 1506 ## Resource Auntie Fi’s advice line: Pricing, positioning and charging what you’re worth ~ Should I lower my prices to win the work or back myself from the beginning? ~ How do I move customers away from just talking about price, so I can explain how I'm different? ~ How do I add more premium hair services without losing my existing customers and revenue? These are questions asked my real small business owners like you. In this episode Fi opens up Auntie Fi’s advice line , answering questions recorded during the Q&A from her Make More Money Without Working Harder masterclass.   From competing with businesses that charge less, to phasing out unprofitable services, finding the right price when you’re new in business and wondering whether to put your prices on your website, Fi answers the questions so many business owners wrestle with. One business owner asks how to communicate her value when competitors are undercutting her on price. Fi’s advice is to stop trying to prove you’re better and start showing customers why you’re different . Your marketing should communicate the experience, process, service and value customers receive when they choose you.   Another business owner is moving into a bigger salon and wants to replace less profitable kids’ haircuts with higher value services. Rather than cutting off an existing revenue stream overnight, Fi explains how to make the transition gradually by marketing premium services first and adjusting pricing as demand changes.   Then there’s the question almost every new business owner has asked themselves: Should I charge less while I build my reputation? Fi explores when lower priced work can provide valuable experience and testimonials, while explaining why your own marketing is ultimately what helps you attract the… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/money-secrets-7178710/episodes/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/money-secrets-7178710/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.