# The neuroscience of persuasion: How to engineer unforgettable communication, with Carmine Gallo

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Text version: https://stenobird.com/podcast/modern-mentor-385394/the-neuroscience-of-persuasion-how-to-engineer-unforgettable-communication-with-carmine-gallo.md
Podcast: [Modern Mentor](https://stenobird.com/podcast/modern-mentor-385394)
Published: 2026-02-17T10:00:00+00:00
Episode link: simplecast.com
Audio file: https://sphinx.acast.com/p/open/s/69c148241a160b44db9c5126/e/25f9b92b-2727-40aa-aecb-83ff038c433c/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/modern-mentor-385394/episodes/the-neuroscience-of-persuasion-how-to-engineer-unforgettable-communication-with-carmine-gallo
Duration seconds: 2522

## Resource

884. In this episode, Rachel Cooke and author Carmine Gallo explore the biological reality that the human brain is hardwired to ignore anything it deems "boring". If you want your message to land, you have to work with the brain’s chemistry, not against it. Engineering Memory : Learn how to use "Emotionally Competent Stimuli" (ECS) to act as a mental Post-it note for your audience. The 10% Strategy : Since audiences forget 90% of what they hear, Carmine explains how to strategically engineer the 10% they actually retain. The Brain's Evolution : Why our ancestors' survival depended on storytelling, and why that same wiring dictates modern business success. Get Carmine Gallo's book, VIRAL VOICES . Find Carmine Gallo on social media: https://www.instagram.com/carminegallospeaker/ https://www.linkedin.com/in/carminegallo/ https://www.tiktok.com/@carminegallospeaker http://www.youtube.com/@CarmineGalloTV https://x.com/carminegallo Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast. Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links:  https://www.quickanddirtytips.com/ https://www.linkedin.com/company/modern-mentor-podcast/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor Hosted on Acast. See acast.com/privacy for more information.

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