# Purpose is a verb: How to practice intentional leadership, with Ira Bedzow

Page: https://stenobird.com/podcast/modern-mentor-385394/purpose-is-a-verb-how-to-practice-intentional-leadership-with-ira-bedzow
Text version: https://stenobird.com/podcast/modern-mentor-385394/purpose-is-a-verb-how-to-practice-intentional-leadership-with-ira-bedzow.md
Podcast: [Modern Mentor](https://stenobird.com/podcast/modern-mentor-385394)
Published: 2026-01-06T10:00:00+00:00
Episode link: simplecast.com
Audio file: https://sphinx.acast.com/p/open/s/69c148241a160b44db9c5126/e/4de4522a-a936-4c7c-ba59-5dfd272cf15f/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/modern-mentor-385394/episodes/purpose-is-a-verb-how-to-practice-intentional-leadership-with-ira-bedzow
Duration seconds: 2012

## Resource

878. We often talk about "finding" our purpose as if it’s a destination on a map. But what if purpose isn’t a noun, but a verb? This week, Rachel talks with Ira Bedzow, Executive Director of the Emory Purpose Project. They discuss why purpose belongs in every industry—from real estate to healthcare—and how leaders can move away from "shoulds" to focus on what they actually want to cultivate. Learn how to build your "reflection muscle" and use the power of listening to create a culture where people truly matter. Learn more about Ira Bedzow and the Emory Purpose Project here . Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast. Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links:  https://www.quickanddirtytips.com/ https://www.linkedin.com/company/modern-mentor-podcast/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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