# 403 Stop Building Every Job From Scratch with Mike Romanowicz

Page: https://stenobird.com/podcast/modern-craftsman-1118256/403-stop-building-every-job-from-scratch-with-mike-romanowicz
Text version: https://stenobird.com/podcast/modern-craftsman-1118256/403-stop-building-every-job-from-scratch-with-mike-romanowicz.md
Podcast: [Modern Craftsman](https://stenobird.com/podcast/modern-craftsman-1118256)
Published: 2026-05-24T12:00:00+00:00
Episode link: https://themoderncraftsmanpodcast.libsyn.com/403-stop-building-every-job-from-scratch
Audio file: https://mgln.ai/e/p3479/traffic.libsyn.com/secure/themoderncraftsmanpodcast/403_Mike_Romanowicz.mp3?dest-id=503482
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JSON: https://stenobird.com/v1/public/podcasts/modern-craftsman-1118256/episodes/403-stop-building-every-job-from-scratch-with-mike-romanowicz
Duration seconds: 4771

## Resource

Custom building gets messy fast when every project starts from a blank page. Mike Romanowicz talks through Den, prefab housing, better lead qualification, and what builders can learn from a product-based approach to pricing, systems, and client expectations. Den Outdoors: https://denoutdoors.com Sign up for the Modern Craftsman Community: 👉🏻 MC Community Sign-up Sign up for the newsletter: Newsletter Sign-up Show Notes: 00:00 Productized Housing 00:20 Meet Mike Romanowicz 03:59 Product First, Founder Second 05:45 Building in Public 09:22 The A-Frame Kit Lesson 14:11 The First Product Bet 20:30 Making Better Housing More Accessible 23:40 What Fasten Does 25:50 From Software to Homebuilding 30:17 The Power of Pre-Designed Plans 31:43 Starting From 100% 35:36 Why Customization Gets Hard 40:47 Where the Process Breaks 47:31 The Business Finally Clicked 55:25 How the Prefab Model Works 57:07 Designing Around Real Materials 61:06 What Tech Teaches Builders 66:33 Turning a Website Into a Booking Engine 71:04 Leading With Price 75:16 Cutting Out Bad Leads Video Version: https://youtu.be/WOyN-PR9mHs Partners: Andersen Windows Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman : linktr.ee/moderncraftsmanpodcast Find Our Hosts : Nick Schiffer Tyler Grace Podcast Produced By: Motif Media

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