# 83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses

Page: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/83-how-to-be-the-neon-pink-in-a-sea-of-gray-and-finally-sell-more-houses
Text version: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/83-how-to-be-the-neon-pink-in-a-sea-of-gray-and-finally-sell-more-houses.md
Podcast: [Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents](https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567)
Published: 2026-07-21T04:00:00+00:00
Episode link: https://modern-agent-marketing-girl.captivate.fm
Audio file: https://episodes.captivate.fm/episode/76710369-ee59-4d51-867d-7f389c3913c9.mp3
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Duration seconds: 2591

## Resource

Blending in is the exact opposite of what actually grows a business. In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism. The girls discuss: ♡ The difference between being unprofessional and just being human online ♡ Why copying someone else's brand doesn't work ♡ Three questions to help you find what makes you memorable ♡ The "COAST filter" (could other agents share this?) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Hotel Nantucket by Elin Hilderbrand ♡ Unreasonable Hospitality by Will Guidara ♡ Jessi Jean (@jessijeanhome) — creator of the viral "yap challenge" ♡ The Home Edit This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

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