# 79. The Agents Getting the Most Business From Instagram are Following THIS Content Strategy

Page: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/79-the-agents-getting-the-most-business-from-instagram-are-following-this-content-strategy
Text version: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/79-the-agents-getting-the-most-business-from-instagram-are-following-this-content-strategy.md
Podcast: [Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents](https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567)
Published: 2026-06-23T04:00:00+00:00
Episode link: https://modern-agent-marketing-girl.captivate.fm
Audio file: https://episodes.captivate.fm/episode/c9b311c4-09e5-418a-85da-a9d6c3074420.mp3
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Duration seconds: 1867

## Resource

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals. If this is you, you might be missing the formula that makes content actually stick. It's just Chelsea today, and in this solo episode, I’m walking you through the Content S'more, our signature framework for creating content that builds real brand recognition. The kind that has people thinking of you first when it's time to buy, sell, or pass along a name. Chelsea discusses: ♡ Why most real estate content gets scrolled right past ♡ The difference between the hamster wheel and the flywheel (and which one your marketing is on) ♡ The three-ingredient Content S'more formula that makes your brand memorable ♡ Why "local" is the secret weapon most agents are leaving out of their content ♡ Real examples of how to apply the formula to posts you're already creating — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 21: Raise You…

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