# 78. Forget Consistency, Focus on This Instead

Page: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/78-forget-consistency-focus-on-this-instead
Text version: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/78-forget-consistency-focus-on-this-instead.md
Podcast: [Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents](https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567)
Published: 2026-06-16T04:00:00+00:00
Episode link: https://modern-agent-marketing-girl.captivate.fm
Audio file: https://episodes.captivate.fm/episode/a92c4d1b-4129-4f01-9f5f-f6d249f0bec3.mp3
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Duration seconds: 2183

## Resource

There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots. Pickles became our favorite restaurant before we ever became customers. That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out. Chelsea discusses: ♡ Why consistency alone won't get you clients ♡ The science of familiarity and why your brain is wired to trust what it recognizes ♡ How to develop a point of view that makes you impossible to forget ♡ Why showing up locally is one of the most powerful things you can do for your brand ♡ How to use brand cues to create visual recognition before someone even remembers your name — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ E…

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