# 69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison

Page: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/69-the-local-content-strategy-you-re-probably-overcomplicating-with-emma-jordison
Text version: https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/69-the-local-content-strategy-you-re-probably-overcomplicating-with-emma-jordison.md
Podcast: [Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents](https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567)
Published: 2026-04-21T04:00:00+00:00
Episode link: https://modern-agent-marketing-girl.captivate.fm
Audio file: https://episodes.captivate.fm/episode/7cdf6037-deb9-4a5c-8901-a66f33a698ea.mp3
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JSON: https://stenobird.com/v1/public/podcasts/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/episodes/69-the-local-content-strategy-you-re-probably-overcomplicating-with-emma-jordison
Duration seconds: 3277

## Resource

She walks into a local boutique, and they already know her name. Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place. And her content feels like hanging out with a friend, not watching a boring sales pitch. We have a special Modern Agent guest on the podcast today — Emma Jordison (aka DSM Home Girl) to talk about what it looks like to build a real estate business on authenticity, local content, and the kind of consistency that compounds over time. Emma shares how she went from throwing things together on social media to reaching over 65,000 accounts in her first 90 days in the membership, and why she believes social media is a long game worth playing. The girls discuss: ♡ Why Emma built her brand around local content ♡ Showing up consistently when you have three boys, a full pipeline, and a life ♡ The DSM Homegirl brand — how she coined it, why niching down works, and how she handles serving multiple areas ♡ Her brand photos that feel like Instagram pics ♡ Her 30-day listing prep series — Emma’s links: ♡ Instagram: @emma.buyiowa ♡ Join her email club ! ♡ Check out her other links — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: 7L: The Seven Levels of Communicatio…

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