# Electrification, Sustainability, and Innovation in Public Transport with Västtrafik’s Roger Vahnberg

Page: https://stenobird.com/podcast/mobility-redefined-7025064/electrification-sustainability-and-innovation-in-public-transport-with-v-sttrafik-s-roger-vahnberg
Text version: https://stenobird.com/podcast/mobility-redefined-7025064/electrification-sustainability-and-innovation-in-public-transport-with-v-sttrafik-s-roger-vahnberg.md
Podcast: [Mobility Redefined](https://stenobird.com/podcast/mobility-redefined-7025064)
Published: 2024-12-09T08:00:00+00:00
Episode link: https://mobilityredefined.com/episodes/electrification-sustainability-and-innovation-in-public-transport-with-vasttrafiks-roger-vahnberg
Audio file: https://podcasts.captivate.fm/media/c53a9219-9b30-4210-9731-8ef40cf361ed/Electrification-Sustainability-and-Innovation-in-Public-Transpo.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mobility-redefined-7025064/episodes/electrification-sustainability-and-innovation-in-public-transport-with-v-sttrafik-s-roger-vahnberg
Duration seconds: 1876

## Resource

Episode Overview: In this episode of Mobility Redefined, Dr. Kaan Yildizgöz sits down with Roger Vahnberg of Västtrafik to explore how the mobility authority is driving transformative change in the Västra Götaland region of Sweden. From pioneering electrification projects to promoting sustainable supply chains that make a difference, and implementing innovative campaigns, Roger shares valuable insights into the future of public transport. Key Topics Discussed: 1. Electrification of Bus Fleets: • Goal: 100% electric city buses by 2030. • Currently, nearly one-third of Västtrafik’s buses are electric, with 500 electric buses already in operation. • Challenges for regional buses include limited suppliers and rural power infrastructure. 2. Increasing Ridership Through Behavioural Campaigns: • Two-week free trials for car users result in 33-50% conversion to public transport within a year. • Special campaigns for new residents to encourage public transport adoption during life transitions. 3. Addressing Fare Evasion: • Fare evasion reduced from 10% to 6% through initiatives like plainclothes ticket inspectors. • Measures include driver-assisted boarding at key stops and media awareness campaigns. 4. Ethical and Sustainable Supply Chains: • Västtrafik adheres to SMETA and RBA guidelines to ensure supplier compliance with ethical labour practices. • Regular audits are used to enforce and improve worker conditions. 5. Congestion Charges and Sustainable Urban Design: • Gothenburg's congestion charges have reduced car traffic and emissions since 2013, while funding public transport improvements. • Investments include expanding tram and train infrastructure to increase capacity and improve travel times. 00:00 Introduction to Mobility Redefined 00:23 Meet Roger Vahnberg, Deputy CE…

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