# Founder's Story: Shelby Blankenship of Southern Grit PT and Wellness

Page: https://stenobird.com/podcast/mmoa-podcast-physical-therapy-fitness-geriatrics-652126/founder-s-story-shelby-blankenship-of-southern-grit-pt-and-wellness
Text version: https://stenobird.com/podcast/mmoa-podcast-physical-therapy-fitness-geriatrics-652126/founder-s-story-shelby-blankenship-of-southern-grit-pt-and-wellness.md
Podcast: [MMOA Podcast - Physical Therapy | Fitness | Geriatrics](https://stenobird.com/podcast/mmoa-podcast-physical-therapy-fitness-geriatrics-652126)
Published: 2026-05-22T10:00:00+00:00
Episode link: https://seniorrehab.libsyn.com/founders-story-shelby-blankenship-of-southern-grit-pt-and-wellness
Audio file: https://traffic.libsyn.com/secure/seniorrehab/riverside_mmoa_pod_-_shelby___apr_23_2026_001_icephysio_studio.mp3?dest-id=318349
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/mmoa-podcast-physical-therapy-fitness-geriatrics-652126/episodes/founder-s-story-shelby-blankenship-of-southern-grit-pt-and-wellness
Duration seconds: 2511

## Resource

Founder's Story: Shelby Blankenship of Southern Grit PT and Wellness In this episode, Shelby breaks down how she built a thriving PT and wellness practice in Hendersonville, Tennessee, by refusing to settle for the "traditional" burnout-inducing model. We're diving deep into the messy reality of starting a business that actually bridges the gap between rehab and performance. In this episode, we discuss: The Red Tape Reality: Navigating the headaches of Medicare and insurance without losing your mind (or your margin). Beyond the Table: How integrating personal training creates a community-focused business that actually keeps people moving. Marketing That Sticks: How to build a brand that resonates with older adults who are tired of being told to "take it easy." Thriving vs. Surviving: Practical tips for building a practice that serves the clinician as much as the patient. Stop waiting for the system to change and start building the practice your community actually needs. --- Want to make sure you stay up to date in all things Geriatrics in less than 3 minutes every other week? Join thousands of others in our free MMOA Digest Email list - https://institute-of-clinical-excellence.kit.com/a3837f54b7

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## Transcript

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