# The Era of AI Agents in Marketing // Joel Horwitz // #337

Page: https://stenobird.com/podcast/mlops-community/the-era-of-ai-agents-in-marketing-joel-horwitz-337
Text version: https://stenobird.com/podcast/mlops-community/the-era-of-ai-agents-in-marketing-joel-horwitz-337.md
Podcast: [MLOps.community](https://stenobird.com/podcast/mlops-community)
Published: 2025-09-01T15:27:25+00:00
Episode link: https://podcasters.spotify.com/pod/show/mlops/episodes/The-Era-of-AI-Agents-in-Marketing--Joel-Horwitz--337-e37fuc9
Audio file: https://anchor.fm/s/174cb1b8/podcast/play/107525961/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-29%2F406514939-44100-2-e89165bf7df78.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mlops-community/episodes/the-era-of-ai-agents-in-marketing-joel-horwitz-337
Duration seconds: 2936

## Resource

The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D. Join the Community: https://go.mlops.community/YTJoinIn Get the newsletter: https://go.mlops.community/YTNewsletter // Abstract We’re entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today’s GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn’t just evolution—it’s a replatforming of the entire GTM function. // Bio Joel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he’s not architecting next-gen growth strategies, you’ll find him logging long miles on the trail or coaching his sons’ soccer and baseball teams like a champ. // Related Links Website: https://www.neoteric3d.com ~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~ Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExplore Join our Slack community [ https://go.mlops.community/slack ] Follow us on X/Twitter [ @mlopscommunity ]( https://x.com/mlopscommunity ) or [L…

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