# Maverick Carter on building the future of sports media

Page: https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/maverick-carter-on-building-the-future-of-sports-media
Text version: https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/maverick-carter-on-building-the-future-of-sports-media.md
Podcast: [Mixed Signals from Semafor Media](https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354)
Published: 2026-04-27T18:54:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF7671687758.mp3?updated=1777316650
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF7671687758.mp3?updated=1777316650
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JSON: https://stenobird.com/v1/public/podcasts/mixed-signals-from-semafor-media-6916354/episodes/maverick-carter-on-building-the-future-of-sports-media
Duration seconds: 1856

## Resource

Sports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global content powerhouse to rethinking how fans engage with sports. He also breaks down the NBA’s attention economy, his foray into live and digital entertainment, and why a more global basketball game could be the industry’s biggest opportunity. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

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## Transcript

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